David Ogilvy: We Sell or Else
You know the trouble with many agencies [designer, startups, entrepreneurs, studios] is that they don’t really think in terms of selling. They’ve never written direct response. They’ve never tasted blood.
Ladies and Gentlemen, I envy you. For forty years, I’ve been a voice crying in the wilderness. Today, my first love is coming to its own. You face a golden future.
Forty years ago the advertising and marketing visionary, David Ogilvy, talked about the new “secret weapon” of direct response with it’s specific and measurable results. If he were alive today during the internet age, I’m certain his message would remain the same.
Don’t let creativity take over your ability to sell on the behalf of a client, account, product or business.